With employee recruitment being more competitive than ever, JobWriter, looking for a trusted team turned to Percepted to create their job writing platform.

Aeroflow Healthcare asked Percepted to develop a new brand identity to help reinforce a customer-focused positioning and to convey the brands promise to provide best in class healthcare products for all the stages of life. The branding work featured an updated logo and a new tag line “Live… More

Percepted has been Made in NYC’s brand and interactive agency for 7 plus years as the buy locally made movement has continued to take hold. The branding goals included capturing the excitement of local manufacturing and local products made in New York City. The look and feel was… More

The Music & Play Station, a destination to celebrate the joys of family learning through music, movement, art and play, asked Percepted to develop a logo that would embody their mission and evoke a positive response from families who would benefit from their offerings. 

Repositioning PaymentWorks as the “Business Identity Platform” PaymentWorks helps businesses exchange verified identity elements in a networked environment – driving efficiency, security, and trust in B2B transactions and streamlining the invoice and payment process. It is a turnkey vendor portal with “social-esque” features that make it easy to use…. More

Sherman Prize wanted a new website that would give them a branded online presence and help tell their story and communicate during their annual nomination and selection process.

The Pratt Center wanted to improve the overall presentation of content on their website in order to better communicate the important work they do. Simplifying the structure and emphasizing key elements made the site significantly easier to use and content easier to understand.

The Equitable Innovation Economies Initiative (EIE) is a multi-year project launched by the Pratt Center for Community Development. Percepted designed and developed the website.

Auriemma Consulting Group (ACG) is a leading consulting firm specializing in the consumer payments and lending industry. For their new marketing website we provided web design and development including site architecture and branding elements.

Logo design for Bend in The Road Productions, a television and movie company formed by Diane English, the creator of Murphy Brown.

BMW was launching its new 7 series automobile. The web site was used to pre-sell the car among existing BMW owners across the U.S.

FreshDirect was launching its pioneering online grocery service in New York City. It was a business idea often talked about, but no one had yet succeeded at. Part of the effort included designing a brand identity that would help establish what would become the first successful online grocer…. More

The Nasdaq Stock Market’s logo and corporate identity was designed to help foster the public’s understanding and involvement with financial markets, and to promote the Nasdaq market to its constituents.

Par needed to expand their brand identity to include the company’s four divisions – PAR Plumbing, PAR Mechanical, PAR Fire Protection and PAR Green Solutions. We set out to create individual but related identities for each of these entities.

Event Analyzer, a product of The Financial Revolutionist, provides fin-tech companies with actionable insights into industry events. Event Analyzer started out with an idea and access to data. The new product was then designed from the ground up, helping define the go to market offering, and providing an… More

Working with the Anheuser-Busch InBev’s Global Innovation team, Percepted designed beverage concept packaging as well as presentation design and infographics for executive strategy meetings. New Beverage Concepts Product concepts were designed for a series of new beverages showing full brand extensions from specialty beers and flavored liquors to energy drinks. Presentation Design For… More

PaymentWorks looks to Percepted to be its design partner for its SaaS offering. Helping Define a Niche in the Payments Space PaymentWorks streamlines the invoice and payment process for large to mid-size companies. It is a turnkey vendor portal with “social-esque” features that make it easy for companies to connect and securely exchange important financial information…. More