The Nasdaq Stock Markets’s corporate identity was designed to help foster the public’s understanding and involvement with financial markets, and to promote the Nasdaq market to its constituents.

Market data graphics used in the delivery of real-time data became a large feature of the overall identity. Sales literature targeting potential companies, company retention initiatives, broker-dealer communications, and literature for the individual investor all utilized branded market data graphics to embody the idea of market access and technology.

A major part of the branding effort was designing the Nasdaq MarketSite, a large-screen public display of real-time financial market data. It is located in Times Square and is used by Nasdaq to represent the market, often seen in news media as a backdrop for financial reporting.