Auriemma Consulting Group (ACG) is a leading consulting firm specializing in the consumer payments and lending industry. For their new marketing website we provided web design and development including site architecture and branding elements.

Site Architecture

ACG offers a broad array of specialized services. Creating a website that would be intuitive and easy to navigate was a priority. We helped define three service groupings: Industry Roundtables, Advisory Services and Payment Insights. Based on this service structure and other site features we were able to define the page and navigation architecture for the site.

Branding

ACG wanted a branded look and feel for the site. We designed graphics, images and overall site design to position them as a leading edge consulting firm. Each service got a representative icon, and an aspirational image was used throughout the site. In addition, positioning statements were developed for key pages of the site including the home page – “Providing Deep Focus across the Consumer Payments and Lending Landscape”

You can check out the ACG website at www.acg.net