Aeroflow Healthcare Identity Design

Aeroflow Healthcare asked Percepted to develop a new brand identity to help reinforce a customer-focused positioning and to convey the brands promise to provide best in class healthcare products for all the stages of life. The branding work featured an updated logo and a new tag line “Live… More

FreshDirect – a Groundbreaker Gets a Logo

FreshDirect was launching its pioneering online grocery service in New York City. It was a business idea often talked about, but no one had yet succeeded at. Part of the effort included designing a brand identity that would help establish what would become the first successful online grocer…. More

The Nasdaq Identity

The Nasdaq Stock Markets’s corporate identity was designed to help foster the public’s understanding and involvement with financial markets, and to promote the Nasdaq market to its constituents. Market data graphics used in the delivery of real-time data became a large feature of the overall identity. Sales literature… More

Par Plumbing Branches Out with a Hand For All

Par needed to expand their brand identity to include the company’s four divisions – PAR Plumbing, PAR Mechanical, PAR Fire Protection and PAR Green Solutions. We set out to create individual but related identities for each of these entities.

Designs for AB InBev Global Innovation

Working with the Anheuser-Busch InBev’s Global Innovation team, Percepted designed beverage concept packaging as well as presentation design and infographics for executive strategy meetings. New Beverage Concepts Product concepts were designed for a series of new beverages showing full brand extensions from specialty beers and flavored liquors to energy drinks. Presentation Design For… More

The PaymentWorks Identity

PaymentWorks looks to Percepted to be its design partner for its SaaS offering. Helping Define a Niche in the Payments Space PaymentWorks streamlines the invoice and payment process for large to mid-size companies. It is a turnkey vendor portal with “social-esque” features that make it easy for companies to connect and securely exchange important financial information…. More

Branding Skyline Cloud Services

With a growing business, Uni-Data & Communications turns to Percepted to create the logo and brand identity for their Skyline cloud services division.