Percepted has a rich history as a strategic design and web development company helping bring products and services to market. The company provides user experience, user interface and brand design to a broad range of clients and is known for the ability to help achieve business goals through designs that connect with audiences and build gratifying, enduring relationships.
Percepted brings an established record of strategic design and development expertise to each engagement. Its work with clients such as Anheuser Busch InBev, BMW North America, Citibank, Empire BlueCross BlueShield, FreshDirect, New Balance, Par Plumbing and TIAA -CREF, reflects the leadership and personal involvement of its partners, Chris and Matt Enock.
Significantly, the company portfolio contains work instrumental in bringing The Nasdaq Stock Market into the main stream of financial markets. The design and development of Nasdaq’s first web site, its corporate identity and the real-time data-visualization graphics for MarketSite located in Times Square brought Nasdaq into the public eye and into direct competition with the NYSE.
Percepted’s origins begin with David Enock (1936-2020) who studied advertising and design at New York City College of Technology in the mid-1950s and later worked at several New York agencies. In 1958 he took his portfolio to Brownjohn, Chermayeff & Geismar and was offered a job on the spot. He left in 1961, when he formed Eisenman & Enock with fellow employee Stanley Eisenman.
Percepted produces promotional and product videos to meet the content creation needs of clients. From enlivening a website, to tools for marketing and sales, or social posts to increase engagement, the focus is always on telling a compelling story. Comprehensive services include script development and storyboarding, filming, animation and editing.
Percepted helps clients gather data & insights that inform brand strategy and product development by providing expertise across qualitative & quantitative methods, from moderating focus groups, ethnographies and usability testing, to crafting complex qualitative surveys and detailed measurement/analytics plans.