Market data graphics used in the delivery of real-time data became a large feature of Nasdaq’s overall identity.

A major part of the branding effort was designing the Nasdaq MarketSite, a large-screen public display of real-time financial market data. It is located in Times Square and is used by Nasdaq to represent the market, often seen in news media as a backdrop for financial reporting.

In parallel to the development of the MarketSite, Nasdaq.com launched as one of the first websites to offer a series of real time investing tools including real time stock quotes, market indices, most active stocks, and other data. The website’s traffic grew to 8 million page views a day. Following nasdaq.com, a series of other web initiatives were designed and launched for Nasdaq.

The Nasdaq Stock Market's MarketSite
The Nasdaq Stock Market's MarketSite
The Nasdaq Stock Market's MarketSite
The Nasdaq Stock Market's MarketSite
The Nasdaq Stock Market's MarketSite