Market data graphics used in the delivery of real-time data became a large feature of Nasdaq’s overall identity.
A major part of the branding effort was designing the Nasdaq MarketSite, a large-screen public display of real-time financial market data. It is located in Times Square and is used by Nasdaq to represent the market, often seen in news media as a backdrop for financial reporting.
In parallel to the development of the MarketSite, Nasdaq.com launched as one of the first websites to offer a series of real time investing tools including real time stock quotes, market indices, most active stocks, and other data. The website’s traffic grew to 8 million page views a day. Following nasdaq.com, a series of other web initiatives were designed and launched for Nasdaq.