Skyline Cloud Services, a division of Uni-Data & Communications, offers a suite of cloud hosted software services. As their business continued to grow, they needed a logo and brand identity to visually represent the services as they market to small and medium sized companies.
The Skyline Logo
They had their name, Skyline, and developed the “Get Above the Cloud” tag line concept. Based on this a visual identity was created and applied across all their marketing materials. First came the development of the Skyline logo. Adding the wave of colored rectangles to the logotype created a visual reference to a skyline as well as symbolizing data.
The graphic vignette of people working at computers riding on clouds, was created to build on the tag line “Get Above the Cloud”. This created an engaging way to visually brand the offering.
Application of the identity
The identity used in marketing Skyline online and offline.