Working with the Anheuser-Busch InBev’s Global Innovation team, Percepted designed beverage concept packaging as well as presentation design and infographics for executive strategy meetings.
New Beverage Concepts
Product concepts were designed for a series of new beverages showing full brand extensions from specialty beers and flavored liquors to energy drinks.
For each of AB InBev’s core business units, Percepted designed a series of in-depth presentations for week-long workshops to the company’s senior global executives. Working along with AB InBev subject experts, custom charts, graphs and key imagery were developed into a presentation that delivered key messages with clarity and impact.
The Global Director of Innovation at AB InBev said “The presentations raised the bar for the design of our internal communications. They have already begun traveling our global network to be presented to other teams within the organization, which is a very exciting for us and proving to be an additional measure of success for the work.”