Percepted has been Made in NYC’s brand and interactive agency for 5 plus years as the buy locally made movement has continued to take hold.
The branding goals included capturing the excitement of local manufacturing and local products made in New York City. The look and feel was upgraded to reflect this idea. The Made In NYC website is supported by social media and a variety of marketing and informational campaigns.
The site is a searchable directory of manufacturers doing business in New York City. It profiles and links to each member company and serves as a resource for consumers to find unique local products as well as for businesses to find local manufacturers as resources.