PaymentWorks looks to Percepted to be its design partner for its SaaS offering.
Helping Define a Niche in the Payments Space
PaymentWorks streamlines the invoice and payment process for large to mid-size companies. It is a turnkey vendor portal with “social-esque” features that make it easy for companies to connect and securely exchange important financial information.
During startup and continuing today, Percepted contributes user experience design for their software, as branding and design services for their lead generating web site well and designed the PaymentWorks logo.
PaymentWorks then needed their online experience to align with their business strategy — to be more targeted and enhance their positioning. We redesigned their brand identity, and helped them segment the audience experience on their website. The site includes gated content for lead generation and a Facebook retargeting campaign.