Repositioning PaymentWorks as the “Business Identity Platform”
PaymentWorks helps businesses exchange verified identity elements in a networked environment – driving efficiency, security, and trust in B2B transactions and streamlining the invoice and payment process. It is a turnkey vendor portal with “social-esque” features that make it easy to use.
PaymentWorks needed their online experience to align with their business strategy — to be more targeted and enhance their positioning. The new site design includes a series of visualizations to represent key concepts from the overall value of PaymentWorks on down to how it works in detail.
In addition to branding and design for the web site. Percepted provides user experience design for the PaymentWorks software, and Percepted also designed the PaymentWorks logo.