PaymentWorks streamlines the invoice and payment process for large to mid-size companies. During startup, they asked for help with their software, logo and marketing web site.
Helping Define a Niche in the Payments Space
PaymentWorks makes it easy for companies to connect and securely exchange important financial information. Its reason for being is facilitating the payment process between payers and payees. In designing the logo for PaymentWorks the focus was to create a visual identity that would symbolize these ideas. The software’s “social-esque” ease of use, which is a major point of difference, was something that the tone and feel we created, had to align with.
The concept we came up with was an interlocking green and blue swoosh for the “o” in “Works”. This simple metaphor represents the connection between customers and suppliers (payers and payees in the payments world). This had the right visual appeal and was memorable. It also established colors representing payers and payees.
PaymentWorks ability to help manage critical financial relationships is a unique offering with broad appeal. In our design work the compelling ideas that drive PaymentWorks, guided and provided the inspiration in our design process. You can check them out at http://paymentworks.com.